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helping people navigate the real + digital world
As many of us know, navigating any physical space, large and small, can be a difficult challenge. We require clear direction presented to us via intelligent signage solutions. Wayfinder Associates solve this problem through smart technology, signage, and design to help everyone navigate through busy and complex buildings / places.
FCD’s challenge was to communicate what wayfinding is through the use of branding, animation and graphics – all designed to work together. We created them an easy-to-use website that showcases Wayfinder Associates to the best of their ability presented alongside core recognisable “wayfinding” elements like arrows and lines that illustrate a path of direction.