marketing & sales material
Straco have a 20 year long reputation for matching some of the UK's brightest creative professionals with the countries hottest clients. Therefore FCD had to ensure that the brand remained recognisable and distinctive, while looking progressive and modern.
Straco asked us to create something fresh, to take their image and to launch it to potential creative people who need Straco's recruitment services. We looked at their brand, the way viewers used their website and what would entice those creatives to contact Straco, and we came up with bright, attractive colours, on trend graphics and creative merchandise like choccy pizzas.
Put all that together and, thanks to FCD, Straco have the brand to reinforce their 20 year reputation and give them a strong position in the recruitment market.
brand design for the creative