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branding, design, and social content for a classic candy treat
‘Tis the season to try something sparkly and different. As we all like to unwind with a wee drink or two at Christmas, Brittain’s Beverages approached our studio to create new social media photography and video content for their limited edition Candy Cane Vodka Liqueur. Lovingly crafted by Brittain’s mixologist’s, served chilled and poured over ice, this festive sparkly treat is ready to toast the season in style.
Our brief was to brand the bottle and create new social content for Brittain’s limited edition Candy Cane Vodka. Their new exciting Christmas flavour was to sit alongside Brittain’s already popular ‘Classic’ batch range which is sold to trade and consumers. Our creative team loves working on product branding and couldn’t wait to get into the festive spirit even though it was only early October! After creating mood boards and many wacky, festive concepts we looped back to the classic stripes of traditional candy cane we all know and love.
This project wet our creative appetite and Brittain’s marketing team was overjoyed with the finished label design and social content. The simple, yet distinctive design gives the batch an air of sophistication and doesn’t distract from the magic shimmer the vodka liqueur creates when shaken. The candy cane flavour has proven to be a festive hit in a crowded drinks market. Since its launch, Brittain’s have sold out of all stock and are now planning their next small-batch-themed mix.