Overview
Exalens provide a cyber-physical platform aimed at industries utilising smart, connected technology via linked networks. Their hardware and software security services powered by Exalen’s own AI model is able to detect and predict issues within a connected environment, preventing operational downtime and minimising costly disruption.
The goal with Exalens’ unique platform is to give easy access and understanding to all data within any system, helping to reduce the time it takes to diagnose, respond and fix any issue – whether caused by a security attack or a hardware failure with a piece of equipment like a conveyor belt.
What we did
Exalens approached FCD to create a new brand identity along with a new website, helping solidify their position in the market and inform potential leads that they’re here for the long-haul.
Simple, abstract animations were created to explain the platform fundamentals, with clear and easy to understand visuals. After numerous concept visuals, we were able to create a unique brand identity that provided flexible expansion as the years progress whilst maintaining a recognisable style.
A grid system was developed to hold the graphics allowing for flexibility with any abstract graphic we created whilst retaining a sense of ‘connection’ between different brand elements.