A photorealistic, digitally created environment

Straco Group has matched talented individuals with opportunities in retail design, interiors, events, exhibitions and point of sale since 1997. They asked us to create an impressive intro video for the top of their website and social media. It had to illustrate their ‘no fluff’ motto.

FCD concepted the design for a neon wall sign and created it from scratch using Blender, our 3D CGI software package of choice. It was then animated with a combination of camera movements and light flicker, intriguing the viewer to watch on.

We spent hours researching how neon works in the real world, gathering loads of reference images, and understanding how neon light interacts with neighbouring elements. And, we must say, the research paid off! FCD have created a photorealistic scene that’s animated, all within budget.