Here at FCD we like to think differently from other creative agencies, actually we’re well know for it! We’re always approaching business challenges in new ways, that’s way we’ve decided to create and share brand and marketing tips while STILL in lockdown.
Business is about adapting, making changes and solving problems. We’re all looking for ways around the current Coronavirus problem, which is why so many clients are asking us how they can continue to push their brand and marketing?
At team FCD we’ve put our creative heads together and come up with some great products that don’t break the bank! Below are a selection of ‘new ways to work’ and an oldie making a reappearance.
A new way to do business
When we go out and about are we going to be able to leave our potential clients a business card, and will they want a business card off you. It’s going to be difficult, our innocent little business card could potentially carry the dreaded COVID-19.
We’ve got the answer. A fully branded, VIRTUAL BUSINESS CARD that can be sent to a clients phone, tablet or computer. From this digital business card the recipient can easily click to call you, click to email you, look at your latest product video and that’s just some of the features.
A professional edge to your video call
We’re told to try and avoid meeting face to face as much as possible so people are turning to video calling using apps such as Zoom or WhatsApp. While calling, instead of the viewer seeing your bland magnolia wall or dusty bookshelf, why not invest in a BRANDED BACKDROP. You’ve seen them before on ‘Match of the Day’ and news feeds where logos and messages are displayed behind the person been interviewed. Well you could do the same. At FCD we believe that a backdrop that is bold, branded and colourful, will capture the space around you, creating a great piece of marketing designed to make the call memorable for the right reasons. At FCD we believe that a backdrop that is bold, branded and colourful, will capture the space around you, creating a great piece of marketing designed to make the call memorable for the right reasons.
‘Stop’ social media video ads
Since the start of the COVID crisis, social media has been awash with content. People posting videos of themselves, cutie stuff and content that’s just there to entertain. To cut through and get over a strong marketing message, we have developed the social media #QuickVid. A message led short video designed to sell anything from services to product to information. The bespokely designed #QuickVid is a video that’s branded, effective and above all, hard to miss.
Learn more about our #QuickVids on Buzzz Media.
Old school makes a comeback
Some say ‘Old School’, we say classic marketing especially in COVID times! You have the message, service or product so let’s get it fired in to those letterboxes. DIRECT MAIL MARKETING is an incredible and effective form of marketing. Yes we all love social, but at this moment in time everyone is fighting for that split second on your social feed. DIRECT MAILING is aimed right at the person who’s attention you want! Here’s a tip, why not personalise your marketing, make a compelling offer or integrate it with digital campaign elements to gather data on how well it’s done. If you are to mail drop locally and use this as your once a day exercise please follow the latest Government guidelines.
Stay safe, keep your distance and be resilient.
At FCD we are exploring ways for the business world to adapt and keep going. Look out for in-depth details of the products above.