#SonicMovie has hit the big screens this valentines, giving us a flutter in ye olde chest back to the 90s.

Nostalgia marketing is a BIG trend lately with the release of miniature arcade and old school game machines – the latest one being the classic PlayStation One. Though, that is an interesting story in itself with Crash Bandicoot battling the market with Sonic.

And now Paramount has released the Sonic Movie after a massive (alleged) $35m character remake, giving everyone a much loved flashback to the 90s playing the first ever Sonic game on the SEGA Mega Drive.

The first Sonic the Hedgehog game was released in 1991 for the SEGA Genesis (Mega Drive for us British folk).

Sega developed Sonic because they wanted a new flagship mascot character to replace Alex Kidd and compete with Nintendo’s Mario. 29 years later, we think they’ve done a pretty good job. Nostalgia marketing is a powerful trend and Sonic has never looked so good. Think about your marketing, does it resonate with people or reach them on an emotional level?

Can your business tap in to brand history just like the Sonic film?

Brand history is a great way to drive sales and increase leads. This kind of marketing strategy reminds customers of great purchases or experiences. Brands with strong identities build lasting relationships, and even emotional bonds. Do you have a history to tell your audience?

Sonic collects rings

Mario grabs coins, Sonic collects rings. They’re a source of power and energy which protects them from attacks – I’m sure we can all remember the pain of loosing 100 of them!

Have you ever thought that your business needs a super power. A new energy boost to compete with direct competitors in your sector? A new logo, brand, website or marketing strategy could launch you into the next zone. Think about your uniqueness or strengths. Is it time to unleash your new super-power?

‘Sonic The Hedgehog’, ‘SEGA’, and ‘Alex Kidd’ references are registered trademarks and copyright of Sega Games Co., Ltd.
‘Mario’ references are registered trademarks and copyright of Nintendo Co., Ltd.
All character design, themes and logo designs are copyright of their respective owners. All rights reserved.